Creative Direction

M3GAN took the world by storm with her iconic and viral dance moves, but Our Home Entertainment team was challenged even more than usual to come up with something that could stand up to the organic marketing machine that the Universal Theatrical team had so carefully curated and unleashed on the world. The one [...]

What a fun campaign to work on! Our challenge was to keep up the breakout momentum of the theatrical campaign. We "punched up" the key art to a highly visible yellow background. We also had some great bonus content showing Bob Odenkirk conditioning for the epic fight scenes in the film.

The showcase AV piece for many of our Home Entertainment releases is our Social Announce Trailer. The aim is always to show consumers what the benefit of ownership is after the film has left the theatrical window. Bonus features are always an important part of the campaign, since those are typically exclusive and can [...]

The showcase AV piece for many of our Home Entertainment releases is our Social Announce Trailer. The aim is always to show consumers what the benefit of ownership is after the film has left the theatrical window. Bonus features are always an important part of the campaign, since those are typically exclusive and can raise [...]

A collaboration with Jordan Peele, Monkeypaw Productions, Universal Music Production, Amazon Music, and Amazon Alexa Integrations to create an exclusive Amazon Music Unlimited Playlist and influencer kit to hype up the 4K UHD release of Us.

Social Marketing Social Agency Facebook Carousel Social Agency Award-winning Creative Organic [...]

Home Entertainment is constantly striving to refresh the packaging of our franchise and catalog releases to help them rise to the top of all the retail noise in the marketplace. This collection of Steelbooks was released at Best Buy in the USA and in other retail outlets globally.  The project was timed to draft off of the new release of The First Purge.

Project Description Designer Printers Home Entertainment is constantly striving to refresh the packaging of our franchise and catalog releases to help them rise to the top of all the retail noise in the marketplace. As The Mummy reboot film, starring Tom Cruise and Sofia Boutella, was set [...]