Home Entertainment is constantly striving to refresh the packaging of our franchise and catalog releases to help them rise to the top of all the retail noise in the marketplace. 

This collection of Steelbooks was released at Best Buy in the USA and in other retail outlets globally. 

The project was timed to draft off of the new release of The First Purge (confusingly, the fourth film in the franchise). 

Designed as a collectible “line look” to allow avid fans something special to display on their shelves at home. 

The SteelBook® packaging was printed using PMS colors and contrasting opacities of white ink to allow the reflective nature of the steel substrate to shine through in key areas of the artwork.