Home Entertainment is constantly striving to refresh the packaging of our franchise and catalog releases to help them rise to the top of all the retail noise in the marketplace.

As The Mummy reboot film, starring Tom Cruise and Sofia Boutella, was set to release in the summer of 2017, Universal Pictures Home Entertainment needed to give an updated look to the previous franchise, starring Brendan Fraser.

Working with Gnah Studios, we explored a new line look for key art, and ended up choosing two separate looks to release: 1) A black and gold montage look to capture the adventure and feature the talent from each film, and 2) A new iconic set of graphics to please collectors of SteelBook® packaging.

With the montage artwork, we created limited run exclusive sleeve packaging to drive urgency of purchase. This packaging was later “downsized” with more cost-conscious (and traditional) plastic amaray cases with o-card covers.